Problem
A well-known public figure wanted to engage in a public matter where there was saturated market attention contrary to the public figure's position.
Approach
We gathered information, conducted public opinion polling data, set the narrative, and embarked on a year-long campaign to dominate the conversation, and shape opinion. We strategically placed television, radio, and print media, as well as organically built grass-roots and grass-tops support behind our client’s positions.
Results
The client prevailed over the competition to become the dominant choice of customers.
