Problem
We were retained to provide reputation management for two well-known national public figures who were subjects of ongoing negative coverage in the media.
Approach
We worked with the clients to create strong messaging to counter unfavorable publicity. We trained the clients for media appearances, inoculating them against harsh, negative questioning with rigorous mock interviews. We also identified forums and venues for them to get their refined messaging out to the public.
Results
A shift to more fair and favorable coverage of our clients, and an end to damaging actions and reactions by our clients to aggressive, negative reporting.
