Problem
A private jet manufacturer needed a luxury lifestyle magazine and marketing channel for its Ultra High-Net Worth operators and prospective customers.
Approach
Working with the client’s own marketing department we researched the audience, defined the requirement, negotiated with publishers, printers, distributors and advertisers, sourced all original content and imagery, and staged a high-profile roll-out at an international industry convention.
Results
An immediate boost to the client’s penetration of a highly-competitive market, raised peer profile, improved internal messaging and enhanced product-awareness among targeted customer base. Plus an incidental benefit: the magazine was recognized by two industry awards
